Prime Bank launches first financial literacy puppet show for BD children

Prime Bank Launches Bangladesh’s First Financial Literacy Puppet Show

Dhaka, September 08: Prime Bank PLC has launched Bangladesh’s first financial literacy initiative through puppet shows, bringing essential money-management lessons to children through storytelling, entertainment and age-appropriate learning.

The initiative was formally inaugurated today at Marina Yasmin Chowdhury Hall of Aspiration, Prime Tower, Khilkhet, Dhaka, marking International Literacy Day 2026. This year’s global observance marks the 60th anniversary of International Literacy Day and is being celebrated under UNESCO’s theme “Literacy for People, the Planet and Prosperity.”

Md. Iqbal Mohasin, Director, Financial Inclusion Department, Bangladesh Bank, attended the programme as Chief Guest & Inaugurator.

Speaking at the event, Md. Iqbal Mohasin said, “Financial inclusion is not charity; it is a responsibility to make our economy more inclusive. On International Literacy Day, Prime Bank has taken an exemplary initiative by introducing financial literacy through puppet shows. Such innovative approaches can strengthen our collective efforts to equip the next generation with the knowledge and skills needed to make informed financial decisions.”

He also appreciated Prime Bank’s Student Banking activities and its Empowering Youth initiatives, particularly its efforts to inspire young minds through financial education and engagement programmes at universities across the country.

The puppet show uses relatable characters, simple stories and entertaining situations to introduce children to fundamental concepts such as saving, responsible spending, money management and banking. The objective is to make financial literacy a natural part of children’s learning—without making it feel like another lesson outside their everyday lives.

As part of the initiative, the puppet shows will be broadcast on Prime Bank’s official social media platforms at 5:00 PM on the second and fourth Saturday of every month. Each episode will present age-appropriate financial concepts in a simple, engaging and enjoyable format, allowing children and parents to learn together.

M. Nazeem A. Chowdhury, Additional Managing Director, Prime Bank PLC, chaired the inaugural programme. In his remarks, he said, “Financial literacy is an essential foundation for meaningful financial inclusion. Access to banking services alone is not enough; people must also have the knowledge, confidence and skills to make informed financial decisions and use financial services responsibly.

“Prime Bank is committed to making financial literacy more accessible, particularly for children and young people. Through student Banking, campus-based financial literacy programmes and initiatives such as this puppet show, we are working to introduce financial concepts in simple, engaging and practical ways.

“By helping children understand saving, responsible spending and money management from an early age, we can support the development of a financially aware generation. We believe that financial education should be easy to understand, inclusive and connected to people’s everyday lives.”

M M Mahbub Hasan, Senior Vice President and Head of Financial Inclusion & School Banking, Prime Bank PLC, delivered the inaugural speech. Shaila Abedin, SEVP & Head of Liability and Women Banking, and Nabila Khalid, Vice President & Head of Brand & Communications, also spoke at the event.

Mamur Ahmed, SEVP & Head of Distribution at Prime Bank PLC; Debashis Roy, Additional Director of Bangladesh Bank, Waliullah Bhuiyan, Chairman & CEO, Light of Hope Ltd.; and Nazmul Arefin Momel, CEO, ToguMogu Pvt. Limited, were present at the programme, along with senior officials from Prime Bank, Bangladesh Bank and representatives of partner organisations.

The initiative is part of Prime Bank’s broader commitment to advancing financial capability alongside financial inclusion, recognising that access to financial services becomes more meaningful when people also have the knowledge, confidence and skills to use those services responsibly.

Prime Bank believes that financial literacy should begin early. By introducing children to healthy saving habits, responsible money management and the value of informed financial decisions through an entertaining medium, the Bank aims to contribute to nurturing a generation that is not only financially aware but also better prepared to participate in an increasingly complex economy. – Press release